
Sport brands are somewhat of pioneers in mobile marketing and have been playing around with different concepts for a several years. All tailored to engage consumers in their brand. Reebok kicked of an innovative campaign engaging consumers to generate over 500.000 views to their mobile site and over 200.000 ring tones downloaded. The NikeiD campaign has enabled Niké to see a real return on investments with a clear possibility to purchase the sneakers of your own design. Puma let football fans enjoy each other’s company with the help of mobile phones. For runners engage in the London Marathon, Adidas let their family and friends follow their tracks through mobile phones.
1. Reebok – You got Rondo’d.
2. NikeiD on Time Square and NikeiD Application .
3. Puma Mobile Relation
4. Adidas London Marathon.
This industry really illustrates that mobile marketing is here to stay. When I am writing this, I yet haven’t posted examples from Mobiento of their award nominated campaign for Adidas in Sweden, numerous sport branded applications in iTunes and some creative viral’s from South America. Judging of what I have seen so far, I think sport brands will be in the forefront in the mobile marketing industry.





