Genius Mobile Marketing: Sports

Sport brands are somewhat of pioneers in mobile marketing and have been playing around with different concepts for a several years. All tailored to engage consumers in their brand. Reebok kicked of an innovative campaign engaging consumers to generate over 500.000 views to their mobile site and over 200.000 ring tones downloaded. The NikeiD campaign has enabled Niké to see a real return on investments with a clear possibility to purchase the sneakers of your own design. Puma let football fans enjoy each other’s company with the help of mobile phones. For runners engage in the London Marathon, Adidas let their family and friends follow their tracks through mobile phones.

1. Reebok – You got Rondo’d.
2. NikeiD on Time Square and NikeiD Application .
3. Puma Mobile Relation
4. Adidas London Marathon.

This industry really illustrates that mobile marketing is here to stay. When I am writing this, I yet haven’t posted examples from Mobiento of their award nominated campaign for Adidas in Sweden, numerous sport branded applications in iTunes and some creative viral’s from South America. Judging of what I have seen so far, I think sport brands will be in the forefront in the mobile marketing industry.

Blackberry vs Apple

Don't you just love old fashion competition...

Style your Nikés with NikeiD iPhone app

Nike created a great application for the Nokia Series 60 phones a year back. They have now introduced the same possibility for the iPhone users to take part of the NikeiD experience.

As you probably have figured out by now, I like mobile marketing campaigns that can give a clear return on investments and this is a great case illustrating just that.



If you want to play around with the application you can find it here.

Btw, if you like the music, I strongly recommend the complete album. Have a listen here.

Vodafone Symphonia

This has been circulating the web for a couple of weeks. A great viral created by the guys at Vodafone New Zeeland.

Mobile Marketing Association Announces 2009 Global Award Finalists

MMA has posted their finalists for this year mobile marketing awards. Personally I am missing the viral category where we would see T-Mobiles “Life’s for sharing” and the Batman viral, which are two of my overall favorites. For the complete list check out 2009 MMA Global Awards Finalist list. Andy over at MobiThinking is adding links to show cases, so if you are one of the finalists, submit your show case on MobiThinking.com and we will post some of the best show cases here.

Check out IKEAs augmented reality

Augmented Reality seams to be on everyone’s lips and so in the marketing department of Ikea. With the help of ClanMo, Ogivly and Mindmatic, Ikea created a mobile application that is a portable interior-planning tool. What I like about this approach is that it gives consumers a true value. Now they can try and see for themselves how the furniture’s look in their living rooms before they buy them.

IKEA distributed the application through in-store poster urging consumers to text a number in order to get the application, on the internet through IKEAs website, and with the help of Bluetooth pillars inside the outlets beaming the application to the consumers.

I think this is a great concept. What I don’t understand is the limit some advertisers put on the concept they have created? I have had trouble finding this application and am under the impression that it was limited to the country were the campaign ran. Would be smart to post the content created on the forums for mobile content around the world to get a huge spread. You can read more about the case at the clanmo webpage.

The D&AD Awards 2010 are open for submission

Hey guys, the D&AD awards are now open.

Good luck,
Cheers
Daniel