Volvo Cars First app – Feel the lines of the s60

LBi has been assigned to produce Volvo's first car specific mobile application, and now it is available for iPad and iPhone in App Store. The app enables you to build your own Volvo S60, zoom in and out, change colour, rims and upholstery, read news, watch video and images, find a dealer and book a test drive online – right in the app.

You can download the application from iTunes Sweden.

RIO meets Angry Birds

For the upcoming movie RIO, Fox worked together with Angry Birds maker Rovio to make a viral campaign surrounding the movie launch. As you can see on Youtube, the app trailer have had over 1 million views already so you can imagine the download rates of the game. Smart move by Fox.

MayoLounge 8 mobile marketing predictions for 2011

1. Apple will revise business models for iAd
Apple will realise that the minimum budget set for advertisers, pricing, creative restrictions have turned advertisers away from advertising in the iAd network. We will see lower budget restrictions and a more openness (or an SDK) in creating iAd campaigns.

2. Appvertising will break through on Android
Branded applications have been very poplar on iOS from Apple, but not really breaking through on the Android platform. With the success of applications like the Coke Christmas Live Wallpaper (over 1 million downloads), Niké Boom (over 250.000 download) and the strong growth in the amount of active Android users, advertisers cant ignore Android anymore. The fragmentation of application stores and difficulties in positioning an application within Android Market will still be an issue.

3. Hypertargeting will still be a small niche market
Even though mobile offers unique opportunities to target with location, device, gender, age etc the market for hyper targeting will still be small due to the fact that the budget spent on mobile is still relatively small to the overall budget. Key performance indicators will be number of downloads and active users of the campaign.

4. The 2d/QR market will start to consolidate
During 2010 we could still see that the 2d/QR code vendors struggled to show profitability and sustainability in their business models. The number of vendors in this space is to many in relations to the market demand. The multiple number of standards and patents is causing a fragmented market. In order for 2d/QR codes to break through we need standardization of codes or market clearing of revenue streams. Companies will need to start to look at mergers and/or buy-outs to overcome the fragmentation.

5. More handset vendors will start to sell ad space
We have not seen so much activity from players like Samsung, LG and HP Palm when it comes to actively offer advertising solutions to their developer community. They will start to look at buying ad servers or ad networks which will lead to some more exiting buyouts in the industry.

6. Mobile Loyalty programs will be a big hit
Advertisers will start to realise that through mobile communication they can interact effectively and economically with their consumers. Applications will be the perfect connections. The market for mobile loyalty companies will grow and companies like Clubido will grow in popluarity offering mobile loyalty services for SMEs as well.

7. Tablet Magazines will have a huge breakthrough
The launch of tablet magazines have shown the publications industry the potential to expand their reach into the tablet world. Tablets offer the possibility to earn revenue on single issues, subscriptions and advertising. The biggest challenge will be for the mobile industry to understand the mindset of the old traditional publications industry when it comes to business models and consumer information.

8. Mapvertising will grow to a sustainable business
Google will set the scene and sell more ads on maps, but with Navteq breaking the ground for traditional map developers the market will grow for premium ads on maps as well. Developers such as Appello with their Wisepilot will show advertisers that they get their moneys worth on premium ads.

The Rise of Mobile Coupons

First of all happy new year. I think this is going to be an exiting year when it comes to mobile advertising. Browsing the web for 2011 predictions you can see that mobile advertising is predicted to be a winner. A couple of predictions I think are interesting is the rise of Augmented Reality and 3d, which you can read about in Mobile Marketing Watch. Juniper research is also predicting Augmented reality to be a hit. Mashable is one of the strong believers that 2011 will be the year of HTML5 and Mobile Marketer is pointing out that the fragmentation of mobile OS will be a challenge for us all.

Personally I am waiting for mobile coupons to take off. I am a strong fan of tracing ROI and I think that with mobile coupons we can trace the effectiveness of a mobile campaign to the teeth. Saying that, I am not prediction mobile coupons to hit in 2011, but rather wishing that marketers would start to get it and use it in their campaigns. Here is a great infograph from the guys at Promotional Codes to get you inspired and start thinking about it.



Have a great 2011!

Ikea Skål will let you choose a classy glass for new years

Ikea with the help of the guys at Forsman Bodenfors have launched an iPhone application for this new year called Ikea Skål. We saw a bunch of these apps last year and this year its Ikeas turn. I guess it makes more sense for them considering that they have a wide range of glasses to choose from.

Coca-Cola Live Wallpaper Campaign

A colleague of mine showed me this great campaign ran by Coca Cola this December. With a great sense of creativity Coke has given Android users the possibility to turn their standby screen into a live wallpaper and it looks great. You have to see it to believe it. I like the fact that they did it on Android as well.

T-Mobile is back with yet a great viral, Heathrow will never be the same...

This time a year, when we are crowning the winners of 2010 creative mobile marketing campaigns in different events, I take my hat of to the guys at T-Mobile. Their campaign showed creativity, gave consumers a great experiance and gives joy to the people watching them. One of their latest ideas was to give arrivals at Heathrow terminal 5 the best homecoming of their life. Take a look at the video below to see how it all played out. My favorite is the guy who suddenly appears to be in the middle of a boy band. :D Enjoy.



If you are like me and thinking hmm thats a great idea and quite easy to pull off. Take a look at how it was made and you will see that there is quite a bit of work behind it.