Jim Beam launches Integrity Character with a mobile marketing leg

I got this tip from one of my readers and I think its an interesting tie into the overall campaign and proves that it might be worth while to extend your campaign with a mobile leg.

Jim Beam ran a campaign this summer called ”the Stuff Inside” showing that the 213-year old brand can still be innovative in their marketing. The basis of the campaign were to drive users to their campaign web and mobile sites and there experience individuals and organizations that embody the core vales of Jim Beam: character, integrity and values.

Jim Beam promoted the sites through a dedicated site, tagging national print ads with 2D codes, national print ads, out-of-home advertising, point-of-sale items, in-market events and social media tools.

The stuff Inside Mobile