Adidas mobile campaign

I think it’s interesting to see how mobile campaign sites are starting to come to life. We have all seen the creativity web campaign sites bring a marketing campaign, but the interesting growth of mobile campaign sites will show a new level of interactiveness with its consumers.

Adidas ran a 360degree campaign a while back to announce their new line of Team Signature shoes. The campaign featured some of the biggest NBA stars teaching the value of playing as a team. Adidas went the whole nine yards and the campaign included TV, in store, print, online and off course mobile.

The company bought text link ads up to 5 million per week from AdMob. The text advert was a call out for consumers to call a famous basketball player, Keven Garett, a player for Boston Celtics. When consumers clicked on the advert, they were taken to a mobile site which lets them opt-in for 4 text messages and 4 phone calls from Keven Garett.

The other components in the mobile site included free downloads and possibilities to call and leave messages for some players to create an interactive relationship between the consumers and Adidas as a brand.