Ford launched its (an according to them the worlds) first AR campaign on mobile. Augmented Reality is when animated content is blended with real world footage. You can see how it looks in the video below:
The difference between AR and QR is that this is full 3D interactivity that appears to exist in the real world through your mobile camera. The message behind Fords campaign is to “look beyond the obvious to discover the hidden treasure”.
Ford generated downloads of the application with stickers posting the address for the download. With the application installed the phone will show the image once the camera is pointed to the QR code.
To see more of the campaign, have a look at the Ford mobile site below;
Ford Ka Mobile
Wednesday, March 11, 2009
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