This is a thoughtful and creative campaign created by Hyperfactory. The idea was to take a picture of a celebrity’s mouth, send an mms with the picture and you would get back a call with their story. The video below explains how it works. The ironic thing with this video is that it does not have any sound, so take a minute to think about what the message might be.
If you want to dig more into the story check out the Hyperfactory homepage.
Wednesday, March 18, 2009
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