Burton Snobile goes mobile marketing with Shred Anything campaign

When launching in China Burton used a mobile marketing campaign to suit their budget. The idea was that anything consumers video was converted into a place to snowboard. User created a video of their choice and uploaded it to the Snoble site. Within a couple of seconds it the video was returned with a soundtrack from a famous band, snow falls and lands on objects in your movie while snowboarders are passing by. The result was a cool and unique video consumers shared and by doing so created a viral effect. A web and mobile supported campaign drew consumers to the Snobile wap site.

Have a look at the video and judge for yourself,