Combine mobile text with a billboard and you get the snowing billboard

This is creative. Tyrvann Winter Park outside Oslo wanted to illustrate to the people of Oslo that with the help of snow machines their slopes were full of snow, when it was dry in Oslo. So TBWA created a campaign were billboards were connected to a remote control at the top of the slopes mountain. When it snowed at Tryvann a text message was sent to the billboards causing them to snow as well, reminding bypasers that they could hit the snowy slopes.

Have a look.


Tryvann - The Snowing Billboard from Martin on Vimeo.