United Nations “Voices” mobile campaign

This is a thoughtful and creative campaign created by Hyperfactory. The idea was to take a picture of a celebrity’s mouth, send an mms with the picture and you would get back a call with their story. The video below explains how it works. The ironic thing with this video is that it does not have any sound, so take a minute to think about what the message might be.



If you want to dig more into the story check out the Hyperfactory homepage.

Motorola Say good-bye to Hong Kong

For the people that know me know this is a hard one to blog, for the ones that don’t, figure it out. ;-)

The one thing that I like with mobile marketing is that it seams to be a bit more creative and the consumers tend to enjoy the creative interaction they do with the promoting brand. Motorola created an award winning campaign in Hong Kong with Hyper factory enabling consumers to say good bye to Hong Kong through large screens looking over the airport. Have a look at the video below.

Ford Ka’s Go Augmented Reality (AR) campaign

Ford launched its (an according to them the worlds) first AR campaign on mobile. Augmented Reality is when animated content is blended with real world footage. You can see how it looks in the video below:



The difference between AR and QR is that this is full 3D interactivity that appears to exist in the real world through your mobile camera. The message behind Fords campaign is to “look beyond the obvious to discover the hidden treasure”.

Ford generated downloads of the application with stickers posting the address for the download. With the application installed the phone will show the image once the camera is pointed to the QR code.

To see more of the campaign, have a look at the Ford mobile site below;
Ford Ka Mobile

Fanta launches a mobile marketing campaign with a virtual tennis game

Fanta is taking a crack at the mobile marketing game with a mobile game, mobile content and a mobile site. Have a look at this video, which gives you an insight in the game.



If you want to take a look at the mobile site, then here is the link: Fanta Mobile

Pet Shop Boys QR Music video

For all you Pet Shop Boys fans out there, here are the guys taking a crack at QR Codes.

T Mobiles Viral Guerrilla campaign

This is my absolute favourite so far. Create an event that makes people talk, sms, mms and spread it al over the world. I let the video tell the tale. Have a look.

Adidas mobile campaign

I think it’s interesting to see how mobile campaign sites are starting to come to life. We have all seen the creativity web campaign sites bring a marketing campaign, but the interesting growth of mobile campaign sites will show a new level of interactiveness with its consumers.

Adidas ran a 360degree campaign a while back to announce their new line of Team Signature shoes. The campaign featured some of the biggest NBA stars teaching the value of playing as a team. Adidas went the whole nine yards and the campaign included TV, in store, print, online and off course mobile.

The company bought text link ads up to 5 million per week from AdMob. The text advert was a call out for consumers to call a famous basketball player, Keven Garett, a player for Boston Celtics. When consumers clicked on the advert, they were taken to a mobile site which lets them opt-in for 4 text messages and 4 phone calls from Keven Garett.

The other components in the mobile site included free downloads and possibilities to call and leave messages for some players to create an interactive relationship between the consumers and Adidas as a brand.