Nokia mobile campaign: The World is My Canvas

Since I mentioned Motorola, I might as well go down the Nokia route. I am not sure what I think about the campaign here. The idea is good, but I am doubtful of the execution. Judge for yourself.

Burton Snobile goes mobile marketing with Shred Anything campaign

When launching in China Burton used a mobile marketing campaign to suit their budget. The idea was that anything consumers video was converted into a place to snowboard. User created a video of their choice and uploaded it to the Snoble site. Within a couple of seconds it the video was returned with a soundtrack from a famous band, snow falls and lands on objects in your movie while snowboarders are passing by. The result was a cool and unique video consumers shared and by doing so created a viral effect. A web and mobile supported campaign drew consumers to the Snobile wap site.

Have a look at the video and judge for yourself,

JC Dexcaux does a great interactive mobile marketing campaign for Honda.

As I have mentioned before, the car industry looks like an industry who have adopted mobile marketing to be part of the marketing plan. Honda let users play with their car on a billboard through texting a dedicated short code. Cool execution and fun to play with.

AKQA attacks mobile users with Peperami animal attacks.

The guys at AKQA Mobile launched a quite impressive campaign for Peperami where they created a mobile site where users could sign their friends up for getting a Peperami attack. Cool idea and great results. Have a look:

I just had to post this; My Music Monsters by Sony Ericsson

I must have totally missed this campaign we did a while back. We have the team at Iris to thank for the creative idea and concept and the Australian guys for buying into it.

The Weather Channels´s approach to Mobile, by MobiThinking

This is a great video put together by the folks at mobi.Thinking were Louis Gump, VP Mobile at The Weather Channel takes you though some important pointers on creating your mobile site. Having the perspective that your consumer first interaction with you is through mobile will be beneficial when you are considering what content to put on your site. Keeping it light and simple will give your customer fast access to the information he is looking for.

Louis brings up a good point, that the average time spend by user on Weather.coms mobile site is constantly increasing. The company showed a 50% increase quarter per quarter from Q4 in 2007 to Q1 2008. So if you are considering investing in a mobile website, take a cup of coffee and take 5 minutes to watch this video about Weather.coms mobile efforts.

Mobile as an integrate part of an extensive Dark Knight - Viral Marketing Campaign.

The thing I have seen with mobile phones used in marketing is that they have become and extensive tool to communicate with the target audience. In the Dark Knight viral the marketers used the phone for taking pictures, leaving clues and dialling a phone number. This campaign really took it to the next level and offered the fans an experience of a lifetime.

Combine mobile text with a billboard and you get the snowing billboard

This is creative. Tyrvann Winter Park outside Oslo wanted to illustrate to the people of Oslo that with the help of snow machines their slopes were full of snow, when it was dry in Oslo. So TBWA created a campaign were billboards were connected to a remote control at the top of the slopes mountain. When it snowed at Tryvann a text message was sent to the billboards causing them to snow as well, reminding bypasers that they could hit the snowy slopes.

Have a look.


Tryvann - The Snowing Billboard from Martin on Vimeo.

MobiThinking is spreading the love with a free white paper on best practice.

The guys at MobiThinking is doing a great job in promoting the use of mobile internet in marketing campaigns and they keep on delivering great material for marketers to use as foundations for starting to think mobile.

The guide for MobiThinking is taking you through the important parts of planning a campaign based on a dedicated season and illustrate this with tried and tested examples such as;
1 Picking an event and promotion to suit your brand and customer base
2 Setting your goals for the campaign
3 Making the campaign relevant to your customers
4 Keeping on the straight and narrow

Download your copy here: Mobithinking Free White paper

More explanations of mobile marketing

Hats of to Martin and the gang at More Mobile Relations for this video. Its gives a great insight to what you can do on mobile. Having a 360 approach to their own communication you can of course view their site on mobile. Click on More MR Mobile to check it out.