Mayo Lounge - mobile marketing blog

Volvo Cars First app – Feel the lines of the s60

2011-02-24T09:49:00.005+01:00

LBi has been assigned to produce Volvo's first car specific mobile application, and now it is available for iPad and iPhone in App Store. The app enables you to build your own Volvo S60, zoom in and out, change colour, rims and upholstery, read news, watch video and images, find a dealer and book a test drive online – right in the app.

You can download the application from iTunes Sweden.

RIO meets Angry Birds

2011-02-21T16:14:00.004+01:00

For the upcoming movie RIO, Fox worked together with Angry Birds maker Rovio to make a viral campaign surrounding the movie launch. As you can see on Youtube, the app trailer have had over 1 million views already so you can imagine the download rates of the game. Smart move by Fox.

MayoLounge 8 mobile marketing predictions for 2011

2011-01-10T14:30:00.001+01:00

1. Apple will revise business models for iAd
Apple will realise that the minimum budget set for advertisers, pricing, creative restrictions have turned advertisers away from advertising in the iAd network. We will see lower budget restrictions and a more openness (or an SDK) in creating iAd campaigns.

2. Appvertising will break through on Android
Branded applications have been very poplar on iOS from Apple, but not really breaking through on the Android platform. With the success of applications like the Coke Christmas Live Wallpaper (over 1 million downloads), Niké Boom (over 250.000 download) and the strong growth in the amount of active Android users, advertisers cant ignore Android anymore. The fragmentation of application stores and difficulties in positioning an application within Android Market will still be an issue.

3. Hypertargeting will still be a small niche market
Even though mobile offers unique opportunities to target with location, device, gender, age etc the market for hyper targeting will still be small due to the fact that the budget spent on mobile is still relatively small to the overall budget. Key performance indicators will be number of downloads and active users of the campaign.

4. The 2d/QR market will start to consolidate
During 2010 we could still see that the 2d/QR code vendors struggled to show profitability and sustainability in their business models. The number of vendors in this space is to many in relations to the market demand. The multiple number of standards and patents is causing a fragmented market. In order for 2d/QR codes to break through we need standardization of codes or market clearing of revenue streams. Companies will need to start to look at mergers and/or buy-outs to overcome the fragmentation.

5. More handset vendors will start to sell ad space
We have not seen so much activity from players like Samsung, LG and HP Palm when it comes to actively offer advertising solutions to their developer community. They will start to look at buying ad servers or ad networks which will lead to some more exiting buyouts in the industry.

6. Mobile Loyalty programs will be a big hit
Advertisers will start to realise that through mobile communication they can interact effectively and economically with their consumers. Applications will be the perfect connections. The market for mobile loyalty companies will grow and companies like Clubido will grow in popluarity offering mobile loyalty services for SMEs as well.

7. Tablet Magazines will have a huge breakthrough
The launch of tablet magazines have shown the publications industry the potential to expand their reach into the tablet world. Tablets offer the possibility to earn revenue on single issues, subscriptions and advertising. The biggest challenge will be for the mobile industry to understand the mindset of the old traditional publications industry when it comes to business models and consumer information.

8. Mapvertising will grow to a sustainable business
Google will set the scene and sell more ads on maps, but with Navteq breaking the ground for traditional map developers the market will grow for premium ads on maps as well. Developers such as Appello with their Wisepilot will show advertisers that they get their moneys worth on premium ads.

The Rise of Mobile Coupons

2011-01-01T17:19:00.004+01:00

First of all happy new year. I think this is going to be an exiting year when it comes to mobile advertising. Browsing the web for 2011 predictions you can see that mobile advertising is predicted to be a winner. A couple of predictions I think are interesting is the rise of Augmented Reality and 3d, which you can read about in Mobile Marketing Watch. Juniper research is also predicting Augmented reality to be a hit. Mashable is one of the strong believers that 2011 will be the year of HTML5 and Mobile Marketer is pointing out that the fragmentation of mobile OS will be a challenge for us all.

Personally I am waiting for mobile coupons to take off. I am a strong fan of tracing ROI and I think that with mobile coupons we can trace the effectiveness of a mobile campaign to the teeth. Saying that, I am not prediction mobile coupons to hit in 2011, but rather wishing that marketers would start to get it and use it in their campaigns. Here is a great infograph from the guys at Promotional Codes to get you inspired and start thinking about it.

Have a great 2011!

Ikea Skål will let you choose a classy glass for new years

2010-12-30T23:45:00.003+01:00

Ikea with the help of the guys at Forsman Bodenfors have launched an iPhone application for this new year called Ikea Skål. We saw a bunch of these apps last year and this year its Ikeas turn. I guess it makes more sense for them considering that they have a wide range of glasses to choose from.

Coca-Cola Live Wallpaper Campaign

2010-12-30T23:38:00.003+01:00

A colleague of mine showed me this great campaign ran by Coca Cola this December. With a great sense of creativity Coke has given Android users the possibility to turn their standby screen into a live wallpaper and it looks great. You have to see it to believe it. I like the fact that they did it on Android as well.

T-Mobile is back with yet a great viral, Heathrow will never be the same...

2010-12-16T08:56:00.000+01:00

This time a year, when we are crowning the winners of 2010 creative mobile marketing campaigns in different events, I take my hat of to the guys at T-Mobile. Their campaign showed creativity, gave consumers a great experiance and gives joy to the people watching them. One of their latest ideas was to give arrivals at Heathrow terminal 5 the best homecoming of their life. Take a look at the video below to see how it all played out. My favorite is the guy who suddenly appears to be in the middle of a boy band. :D Enjoy.

If you are like me and thinking hmm thats a great idea and quite easy to pull off. Take a look at how it was made and you will see that there is quite a bit of work behind it.

Tron: Legacy iAd for iPad

2010-12-15T08:56:00.003+01:00

Disney has really showed its creativity when it comes to mobile and tablets for the realease of the Tron movie. For the folks that downloaded the new Project magazine from Virgin you can see a great amount of creativity. In the video below you can see a walkthrough of the Tron iAd on an iPad thanks to the guys at Mac Stories.

MINI Getaway Stockholm 2010

2010-12-04T13:31:00.001+01:00

Mini is also one of those companies that have been in the forefront of mobile marketing. In this campaign they took it one step further and let consumers take part of a great event to win their own Mini. Eversince I was in the mobile navigation industry I have been facinated in geo caching. It has really hit the massmarket but this event truely showed how it can be used in a simple and fun way. My favority players... the guys in the helicopter. Next time, I will be there with a Jet.

Surprise Wedding proposal was a fake by ThinkModo

2010-12-01T08:42:00.005+01:00

Starting to work for a new company and traveling every week, I have had some challenges to keep up with the blog, but have faith I will keep it up as soon as I have landed in my new role. ;-)

In the end of October this viral started to spread about a wedding proposal in NY. The intent of the viral was to promote viral firm ThinkModo with James Percelay in the lead (you might know him from producing saturday night live). Have a look for yourself and judge if its a good one or not. My view is that they over engineered it a bit. Using less cameras might have done it some good. However, a clever way to get your point across and get press coverage.

go:mobile with Gothenburg Symphony Orchestra

2010-10-14T15:30:00.007+02:00

Here is a creative way to show that a symphony orchestra is up to par with the latest technology. Gothenburg Symphony Orchestra decided to take a new approach to marketing with the help of The Street Orchestra application developed by HiQ to show what the band is made of. The application lets you play an individual instrument and team up with others to make your symphony. Enjoy this fun piece performed by Gothenburg's finest.

Download and read more on; theorchestraapp.com.

Windows 7 Phone; is your phone taking to much of your time?

2010-10-11T23:24:00.004+02:00

Its about time for Microsoft to get in the smart phone game for real. I must say that I think they have taken an interesting approach to their User Interface. The initial press from Microsofts launch yesterday mentions that developers are thinking that it seams straight forward. So, lets see if we will see some branded apps appear on W7 phones as well.

To push their new launch they have released a series of cool ads based on the concept that the phone is taking to much of your time. Take a look:

Conspiracy for good

2010-10-07T13:25:00.005+02:00

This mobile viral is as close to a movie as it gets. There are a couple of elements in the event that passed in July and August this year. So, rather than me babling about it, take a look at the videos below, visit the Conspiracy for Good webpage and check out the dowloads on Ovi by Nokia.

Boom your mobile and amplify your game, by Niké

2010-10-05T09:46:00.005+02:00

I would assume that on the mobile marketing conference in London this week one of the core topics are; mobile is a part of your marketing campaign not a campaign in itself. This is important to remember, I have seen allot of great campaigns with bad results due to the lack of connection to the TV ads, print ads and Internet campaigns. Looking back a couple of years on Niké Zoom they had 15.000 interactions on that campaign and even though it was tied to the overall campaign you can clearly see that Niké has stepped up the game a notch since then.

In their latest campaign, Niké Boom, they have launched a series of cool and powerful commercials and are backing this up with a branded application with the same name. Niké Boom lets you sync your music to your dynamic training workouts, with your sport's most elite athletes and coaches motivating you along the way. First you choose your sport, then your type of training-such as intervals-then set the amount of time you have and the playlist you want to listen to.

What I like about the different Niké campaigns is the fact that they are focused on delivering something of core value to their consumers with different types of training assistance. We have seen football apps, athletes coaching, running aids and now music combined with training tips. As I am an Android user, the only thing I am missing is to see these apps starting to pop up on Android phones.

If you have the time, take a couple of minutes to enjoy the inspirational ads from Niké below.

I am Iron Man 2 in an Augmented Reality

2010-09-27T10:45:00.002+02:00

Its just about time for the Iron Man 2 movie to come out on DVD, so I thought it could be worth while to recap their Augmented Reality campaign that ran together with the movie release back in April this year. The campaign was divided into two parts; mobile and PC. For the mobile part Marvel teamed up with LG and preinstalled an Augmented Reality application in their Android device, Ally. With the application consumers could enjoy the Iron Man as he popped out of a magazine coming to life.

The second part of the campaign was based on a PC experience where you could get an augmented Iron Man mask on your head, with the help of your web cam. I believe that this campaign is still up and running on IamIronMan2.com so go check it out.

With more and more phones coming out with front facing cameras I hope to see these types of campaigns coming on mobile soon. Great fun and really creative.

The State of Mobile Communications

2010-09-21T08:35:00.002+02:00

Check out this SlideShare Presentation:

Burson-Marsteller and Proof Integrated Communications report: The State of Mobile Communications

View more presentations from B.L. Ochman.

Geico is all about mobile with over 350k downloads

2010-09-19T23:40:00.011+02:00

Writing this blog for a couple of years now I have stumbled on to Geico several times but never got around to write about them. For you guys that lives outside the U.S. Geico is an american auto insurance company. Their complete mobile strategy runs from mobile apps, mobile website and free downloadable content.

So lets start with the Geico Glovebox. The application was designed for Geico Policy holders and features the possibility to pay your bill, an accident helper, roaside service, numbers to taxi or rental car. Basically all that you need if your car brakes down and much more. Having a social component in these branded apps has become more or less of a standard these days, which Geico has taken into account and connected it to Facebook and Twitter. The application is available on iPad, iPhone and iPod Touch and on Android Market.

As the Geico Glovebox is a great tool, the guys at Geicos has create an application which is more about fun, SnapQuote. This application lets you create your personalized auto insurance quote based on your drivers license information and your answers to a couple of questions. This application is only available for iPhone and iPod Touch users and can be downloaded from here.

To cover a broader audience Geico has created a mobile website for the consumers not having an Apple device or an Android device. This really illustrates that they have thought the whole thing thru. When you have all the contents for an app, why not port it to a mobile site? It just make sense. On m.geico.com you get a cut down version of the two apps above.

Finaly Geico has teamed up with Myxer to give mobile content to their consumers. Mobile Marketer reports that they have so far surpassed 350.000 downloads in 60 Days, which is very impressing. What I like about Geico in general is that they have really conducted a 360 degree campaign. They have QR codes to support and facilitate downloads, they use mobile web to cover those consumers who does not have a smartphone and they support their mobile efforts with TV commercials. The fun nature of their TV commercial also gives a great viral spread.

For more fun commercials, check out the Geico YouTube channel.

Alice in Wonderland app trailer

2010-09-15T14:06:00.004+02:00

I have mentioned this before, the fact that app trailers are becoming bigger and bigger. This is a great vehicle to use in order to promote your application and is well worth the extra money spent. This specific app trailer as been viewed over 1 million times since released in April.

Looking at the application as such I think its a very creative way to illustrate a book to a child. This really brings out the uniqueness with the iPad and how it creates a new need rather than satisfying a old one. Children's expectations on storytelling will grow once they have experienced Alice in Wonderland this way. There is both a lite version which is free and a premium version in the iTunes store. You can find it here.

Cute Girl Has A Catchy Dance, by Samsung

2010-09-14T09:17:00.002+02:00

I am a sucker for a good viral. Only thing is that they are 1 in a million. Looking at Samsung latest one, I think its cute and almost there. Launched last week to promote one of their new handsets and already over 100.000 views on YouTube. Its going to be interesting to see if will top the lists of viral videos in the future. Have a look for yourself.

Trip Cast by Jeep takes you on an adventure

2010-09-13T09:41:00.000+02:00

One thing that has become apparent during this last year is that advertisers are giving more and more value in their applications in order to attract consumers. Trip Cast by Jeep is a good example of this. I have seen similar apps that you need to spend anywhere from 1-10 USD.

Trip Cast lets you track your trip both online and on your iPhone and pin point different events such as photos and videos. One thing I like is the Points of Adventure feature. Coming from the mobile navigation industry myself we use to talk allot about Points of Interest, so this is something new to me. However, this feature lets you see if their is an existing adventure near you. Kind of makes you want to try it around your home town to see if you have missed something. The application also lets you personalize your own avatar and share your trip on Twitter and Facebook.

Check it out on iTunes and see what adventure is luring in your neck of the woods.

Webers on the Grill

2010-09-09T13:51:00.001+02:00

I know this is well overdue and should have been posted this summer. What can I say... I was busy barbecuing.

This is a great example on how to extend your reach to your customer. Webers mobile application lets consumers get tips and tricks for the use of their grill as well as recipes for having a great barbecue. As an owner of a Webers grill I have found this to be a well working complement and much better than the instruction manual I got with the grill (who reads them?). Webers is charging for the application and I assume they are seeing it as an accessory to the grill which is ok as long as the application has a clear value to the consumer.

The application is available on iOS for iPad, iPhone and iPod Touch. I have used it on my iPad and the size of the iPad does the application justice. If you want to read up more on the application you can do that on the Weber web page and if you fell like getting the application its available for 4.99 USD on iTunes.

The Future of Mobile Media and Communication, the 2020 vision

2010-09-08T15:59:00.000+02:00

I don't know if you have seen this video before, but I thought it would be fun to show it regardless. There are a lot of speculations of the 2020 vision. When the video was created there was no iPad, so it would be interesting to hear if that would change the landscape and if tablets are going to be a bigger part of our day to day life. Mocom2020 is a collaborative think tank about the future of mobile media and have put together a 5 minutes video to air their views.

Audi Magazine iPad Edition

2010-08-11T14:53:00.004+02:00

I like the concept that we are seeing more and more magazines pop up on the iPad. Its a perfect format for reading and including videos and interactions through the magazine. Audi has launched its magazine for the iPad both in the UK and in Italy. You can see on the two that the two market units of Audi have their own interpretation of the brand, which is something to keep in mind when going mobile or tablet. Through the fact that applications stores many times combine global and local content the local small deviations from the brand book becomes very obvious to the consumers.

Back to the campaign and thinking of CRM, iPad versions of your consumer magazine is a perfect way to stay in touch with your consumers. Keep in mind having the right analytics in place so you can see what drives attention to your consumers and you are all set. Below is a short video detailing the UK version of the magazine.

IKEA 2010 Catalog launched on the iPhone

2010-07-30T09:30:00.001+02:00

A couple of weeks ago I posted a video of a fake iPad with an IKEA application on it. Here is the real thing. IKEA UK has launched the 2010 catalogue on iPhone and iPad, which you can download from here. The mobile catalogue lets consumers browse through living rooms, check out different offers, search the catalogue and create bookmarks for products they would like to buy. I have not tried it myself but I really hopes that it comes with a shopping list feature.

As I think I have mentioned before, I am really looking forward to when they port their kitchen creator app currently running on PC to the iPad. Thats going to be a killer application.

Together with the launch of the 2010 catalogue IKEA launched a Guerilla campaign using 3d art in London. The idea was that a living room would pop up from a 3d art quilt, which then consumers could sit on, while their friends took a picture. Its moments like this I really appreciate finding videos that can illustrate it better than I can describe it. Have a look at below.

Mayo Lounge now on twitter!

2010-07-26T20:35:00.002+02:00

I thought I would give Twitter a try to see if it gives our readers some extra entry point to Mayo Lounge. Please follow us on twitter.com/mayolounge.

Barcley Card dares to tie their TV Ad to a mobile game with Dare Digital

2010-07-25T12:04:00.001+02:00

Here is a fun app from the guys at Dare Digital and FishLabs. For you that have not seen the icon Barcleycard waterslide TV ad, probably miss the point, so I have included it below.

In order to tie in to the TV ad Barcleycard launched a Free iphone app that allows the user to ride a series of waterslides through exciting urban environments. Within a couple of weeks the game had over 2 million downloads and was the number 1 Top Free app in 57 countries. If you would like to try it out, it can be downloaded from here.

Toy Story 3 mobile app yields over 1,7 million downloads

2010-07-21T21:08:00.001+02:00

Most of us saw the creative iAd Steve Jobs presented at his Keynote for Toy Story 3. Personally, I have not seen it pop up yet, so please let me know if you have seen it running on iAd.

Disney recently acquired Paolo Alto based app developer, Tapulous, to create the company's mobile apps. The success of the Toy Story 3 is a testament to a job well done. The game has had over 1,7 million downloads since its launch on June 15.

The game lets consumers find new toys, new activities and new adventures. Disney is also selling ad-on games in the app giving the opportunity to earn money from it. Finally there is a link to a mobile web site where you can see movie information, watch trailers and find out where the movie is playing. The app can be downloaded from iTunes.

Tap Project: Would you drink dirty water?

2010-07-20T18:33:00.002+02:00

Text campaigns have proven to be very effective for fund raising campaigns. We saw the great support text messages gave to the red cross campaign for Haiti. Unicef have been thoughtful and creative in their previous campaigns, such as the mobile billboard mentioned here earlier. Unicef conveyed the experience an individual has to go through with different worldly diseases with the help of mobile phones and billboards.

Unicef and their Ad Agency Droga5 created back in 2007, on world water day, the Unicef TapProject. To create awareness for the campaign some of the worlds leading ad agencies volunteered their work, such as Saatchi & Saatchi, trumpet, cargo, Casanova Pendrill and many more. To date they have raised over $1,5 million in the US.

As a part of that plan this campaign was about teaching Westerners what water Africans have to drink on a daily basis. The concept of the dirty water the people in Africa have to drink, is difficult for us in the western world to grasp. Unicefs idea was to bottle the african water and try to sell it to New Yorkers, then urging them to donate directly to the machine or through SMS. The video and the experience make you think, and the sms facilitates a quick call to action.

So, now that the World Cup in Football is over, don't forget the people in Africa.

iAd for Dove Men+Care Spotted in the Wild, by ClickZ

2010-07-19T17:36:00.000+02:00

More and more iAd campaigns are starting to surface. Steve jobs mentioned that Unilever would be one of the first companies that had purchased a campaign on the iAd platform. Out of the portfolio of brands Unilever has chosen Dove Men+ Care for their first campaign.

ClickZ.com have done a good review of the iAd which lets consumers read see different videos, read up on Dove Men+Care products and also join a lottery.

I would say that the initial campaigns are reminding me allot of traditional branded application with the difference that the application is ran from another application. Looking at initial reports of the success of iAd campaigns one developer reported to have a click through rate of over 11% . The high rate can be an effect of the novelty factor of seeing an iAd campaign. The fact that the advertiser is paying per click as well as per impression in combination with the high CTR can result in that the budget quickly gets eaten up your budget.

SAAB appvertise the new 9-5 car on iPhone and iPad

2010-07-16T08:17:00.003+02:00

Being Swedish there has always been a special place in my heart for SAAB and Volvo. When it comes to SAAB I think the Spyker merger can be an interesting one. Would really like to see a SAAB, Spyker edition.

SAAB has now jumped on the mobile app wagon and created iPhone and iPad apps and released a fresh video to show what the application does.

All these car apps really lets consumers experiance the car in a unique and engaging way. If you would like to play around with the apps you can find them on iTunes.

Lekar from IKEA is just brilliant!

2010-07-14T11:30:00.004+02:00

IKEA has quickly stepped up their game when it comes to mobile marketing. We have seen some campaigns before playing with mobile coupons and Augmented Reality, but now they have launched a couple of really good looking applications. First of is the game Lekar.

I think this campaign is brilliant. It clearly shows that IKEA has given it an extra thought. The concept is quite simple. The game Lekar (=games, in Swedish) is a mobile game that have a couple of interactive games for children such as the classical chair game, charades and find the hidden treasure. The idea is that kids are playing around in your home and getting to know your furniture.

What I like about this application is that it can save you when you are planning games for your kids birthday party or sleep over. It lets the kids play around and be active instead of sitting in front of a computer. Targeted to kids but gives a great value to parents.

According to IKEA this application works both on your iPad and your iPhone and you can download it from here. To complete this campaign IKEA have created a nicely looking commercial with kids from several parts of the world describing the game.

Layar is rolling stones with Exile on Your St.

2010-07-13T09:15:00.004+02:00

One of the first bands to launch an Augmented Reality campaign is Rolling Stones for their release of Exile on Your St. With a creative use of the Layar application Rolling Stones is able to reach both Android and iPhone users. The application lets fans create virtual posters promoting the album on different locations.

When posting the locations fans are able to write a personal message and include a clip from the album, which Layar users can see from a radius of 2km.

The Rolling Stones specific layar was created by Howard Ogden who also created the Beatles Tour for the Layar application. You can see more of his work on augmentedreality.co.uk. One great example of his work is for the Les Miss in London, where he illustrates how you can get a call to action from a poster at the theaters location. The video below illustrates how.

I am a huge fan when it comes to Augmented Reality and I am really keen on seeing this industry take of when it comes to mobile marketing.

MMA Global Awards 2010

2010-07-11T15:24:00.006+02:00

The time has come for the Mobile Marketing Associations 2010 Awards. I like the visibility these awards give the industry and how we can see the creativity grow from year to year. You can submit your nominations up to August the 20th. Check out the different categories here. I have posted some of the past winners here but if you would like to see the complete list, then go to the MMA Website and look at past winners.

One of my all time favorites, since starting this blog, is the T-Mobile campaign at Liverpool station in the beginning of this year. Besides thinking out of the box and being ground breaking when it comes to mobile virals, the amount of views on YouTube is a testament to its success.

NikeID continues on iPad

2010-07-10T13:40:00.004+02:00

Niké is one of those brands how have taken iPhone and iPad to heart. NikéID as a concept is one that I am really fond of. It has a clear and measurable return on investment.

Playing around with this app I was able to design my own shoe and then purchase it through Niké. Whats crucial here is app quality. The application crashed on me and I had to start over my design. Then touch sensitivity led me to assume that you cannot customize the soles of the shoe, leaving it red. Not really my style. Quite surprising since you can on their website.

Regardless this is one of my favorite appvertising concepts. It looks great, has a sharing feature through Facebook and a clear ROI, which I think are 3 core factors for a successful app. You can download it on iTunes.

Sony Ericsson Battle of the Fingers

2010-07-07T11:32:00.001+02:00

Sony Ericsson just recently launched one of the worlds smallest Android devices, x10mini and x10mini pro. Together with this launch they have created an online competition called The Battle of the Fingers. The idea is that you make your hand and fingers dance to the sound of music, record your video and upload it to YouTube. Then your video is matched against another to battle. Quite cool an innovate idea, which might start a new trend.

So, start practicing and join the contest. You can find out more from Sony Ericssons YouTube Channel.

Mercedes SLS and iPad... the perfect combo

2010-07-05T08:15:00.000+02:00

Mercedes SLS is one of my al time favorite cars. I have a miniature black 300SL from the 50ies on my desk, hoping one day to complete this with an original version. So, when Mercedes launched the new SLS series, you can understand that I am a big fan. Nothing beats the original of course, but this comes quite close.

Mercedes has launched a numerous of iPhone applications and is now blowing the SLS application up to a HD version, SLS AMG HD. Like you might have seen in other iPad car games this car game lets you tilt your iPad to turn left and right. You can also experience cool images of the interior of the car, a showroom lets you browse images and library of technical data lets boost your technical knowledge about the car.

If you are interested about the original -54, then grab a cup of coffee and take five minutes to enjoy the video below.

Nissan leads the roll out of iAd

2010-07-02T10:05:00.006+02:00

In a slow pase we are starting to see iAds appear across the iOS platform. Its fun to see the interactive components the iAd has. It strongly resembles an application in the application. In this iAd from Nissan you can shake to change colors, look at different features sets, watch a video and much more.

Nissan's ad agency, Chiat/Day (also Apples ad agency), have published a video that walks you through the campaign and the features. Have a look below and get inspired to think about how your potential iAd campaign could look like.

iPad fake shows a potential of an IKEA ipad app

2010-06-28T09:46:00.000+02:00

I dont know if you saw this video before iPad was announced, but it was one of those videos giving you an idea of what kind of experience the (at that time) a upcoming iPad would give consumers. Now when we have the iPad in our hands I like to look at the video for inspiration on what potential an IKEA iPad application could have. The video shows a quick and fun interface to scroll through the catalog and how to design your own kitchen with drag and drop. What I would like to see in an Ikea iPad app is the full kitchen design app they have for PC, a loan calculator and maybe a shopping list.

Lets hope to folks over at IKEA are reading this and gets inspired with the video and that we see a new post with the real thing here in a couple of months. Until then, enjoy the video below.

Das. World of Volkswagen iPad

2010-06-23T22:34:00.001+02:00

Volkswagen is a company who have really taken mobile to heart. I was not surprised to see that they were one of the first to launch an iPad app. What I like with their approach is that they did not just take an iPhone experience and blow it up to fit the iPad, but they chose to do something new and fresh using the whole iPad potential.

Das. is a magazine type of iPad application that lets consumers explore the world of Volkswagen. With interactive movies, cool features as wipe your screen to see the car, different views and much more consumers are getting a rich brand experience and really showing that Volkswagen is on the edge when it comes to mobile and iPad marketing.

Below is a couple of words from Luca de Meo, Executive Director of Marketing, about their mindset behind their digital strategy.

If you would like to download the application you can do it from here.

Lets Color!

2010-06-22T22:01:00.001+02:00

Once in a while you stumble in to these great initiatives that makes you believe that we can all come together and do good. Lets Color, created by Euro RSCG London, is a world wide initiative to transform grey spaces with colorful paint. This colorful video was shot by award winning director Adam Berg over four weeks in Brazil, France, London and India. Whats amazing about this film is that its not a commercial, it really happen. No actors, but just individuals that came together for the community.

First to bat for iAd: Unilever?

2010-06-22T10:30:00.001+02:00

Well, as you might have noticed this is not much of a news blog. I try to stay away from news uppdates as much as I can since there are people out there much better than I to cover the mobile marketing news. My focus is to try to inspire you with show cases of mobile marketing campaigns. However, the recent announcements from Apple about iAd, leaves me but to mentioned a couple of words.

First of I think Apples approach is really good for the industry. It recognizes the full potential of the medium and pushes more richer mobile advertisement into the industry quicker.

Second, it gives the advertisers the possibility to give a more complete message to the consumer and have a wider chance to interact with videos, applications, downloads and call to actions.

Thirdly, Apples willingness to control the creation of the campaigns run in iAd might put a limit to the creativity and evolution of whats possible in iAd. I understand that Apple wants the consumers to get a rich and well designed experience, but they do have to recognize the experts in the market and realize their potential to take iAd to the next level.

Finally, I do believe in open ecosystems and free competition. With a free competition industries evolves and consumers benefit in the long run. Its important not to limit the ecosystem only to iAd, but keep it open to the AdMobs (read: Google) of the world.

In Jobs recent keynote he mentioned that the iAd team had sold for over 60million US in the first 8 weeks, which is quite impressive. Its great to see that brands such as Nissan, citi, Uniliver, GE and Cambells Soup are getting in to the mobile marketing space.

Unilever is known to be a global marketer but does many of its ad buys on a local level, so it was quite impressive to see them first to bat on the iAd platform. In an article in AdAge you can read about Unilevers VP Global Communications Planning, Babs Rangaiah, comments about why they got into the game.

Its going to be interesting to see how it all looks in the end and what response rates iAd has.

An Augmented Reality of Toyota Auris HSD

2010-06-16T22:55:00.001+02:00

I am one of those geeks waiting for Augmented Reality to really kick off. Saatchi & Saatchi created a fun campaign for the launch of Toyota Auris. The concept was with the help of different markers, either on paper or on a mobile phone, consumers could get a Toyota Auris to drive from marker to marker, through an augmented reality viewed from their web cam. Difficult to follow? The video will exlpain it better.

I like the creative use of different mediums to access the final campaign. A colleague of mine, mentioned one thing he heard as a common theme on the MMA forum in NY last week; Don't think mobile, think marketing, and use mobile as a mean to reach your goal. There are too many companies out there that just wants to create a mobile app, but have not really thought it through. This campaign shows a creative use of the mobile as a marker rather than as an application. Clear and to the point and consumer understand the use of it in the marketing mix.

If you want to try it out for yourself, then click here.

Adidas Stores mobile application drives consumers to the stores

2010-06-15T20:04:00.006+02:00

Seeing this application in the app store I found it quite simply but yet smart. If you have a loyal customer base that likes your brand you do not need to overcomplicate your mobile application. Adidas found a clear and simply way to deliver a store finder and offers to their consumers through a straight forward mobile app.

Looking at the reviews the application has gotten there are about as many 5 stars as there is 1 stars, so I guess it depends on how big a fan you really are to Adidas. Regardless of its rating I think its clever. I would not mind having similar apps with weekly offers on my favorite brands. From Adidas perspective it will be a clear and straightforward way to calculate return on investment through the mobile coupons.

Try it for yourself and see what you think. You can download it from the App Store.

O2 Give their customers a 3D Rugby experience

2010-06-15T19:12:00.003+02:00

There is always a challenge keeping up with a blog at the same time you need to manage your work, family and friends. Sorry for the break. Enough said. If you are a frequent follower of this blog you have learned by now that Operators are quite creative when it comes to marketing in general. Here is a generous marketing campaign from our friends in the UK, O2 giving their consumer the chance to experience Rugby in 3d. Have a look.

Genius Mobile Marketing: The Webby Awards turn to Mobile

2010-05-18T18:54:00.009+02:00

For you that have not heard about the Webby Awards, it was established at the early days of Internet by by The International Academy of Digital Arts and Sciences. The organization has over 750 members ranging from musicians to internet legends and innovative politicians. This year they are running on their 14th Webby Awards, which now also includes mobile. You can have a look at the nominies and categories ant the Webby Awards Webpage.

Volkswagen has done it again with the Touareg Challenge

2010-05-18T18:41:00.006+02:00

Following the success created of the previous iPhone games developed by FishLabs, Volkswagen has continued the success with the Touareg challange. On this version of the game you can customize your Touareg to look and feel the way you want it. If you are up for the challange you can download the game on iTunes.

Niké is quick to give footballers a great iPad app

2010-04-24T14:32:00.005+02:00

Not long after the launch of their iPhone app Niké is quick to port their app to iPad. Playing around with it, I realize that this makes more sense for a coach. With the help of Niké, Apple is now able to sell iPad as a great tool for the football coaches around the world. This is an app that really illustrates a valuable app for the consumer. I think Niké has illustrated a great way of including mobile marketing in their marketing mix. This application looks great and has a clear value. If you have managed to get your hands on an iPad and want to download it through the US app store, then you can download it fromhere.

Someone asked me what the average use is of an branded app. If you have a clue or stats, then please let me know and we can post the results or links here.

Tele2 is cheap!

2010-04-19T02:40:00.009+02:00

One thing that has been hard to look past is the fact that operators across the world are humorous in their marketing. We have seen innovative and fun campaigns from Orange, O2 and T-Mobile, to mention a few. The Scandinavian operator Tele2 has run a series of commercials on the topic of being cheap. What this has to do with mobile, well is a mobile operator and their marketing so mobile marketing. Something along those lines...

Smirnoff and TimeOut join forces in their appvertising

2010-04-19T01:55:00.004+02:00

Here is a great application created by TigerSpike for a branded experience from TimeOut and Smirnoff. A great collaboration to illustrate that consumers can get something cool for free. Its interesting to see that most of the best free applications in the app store comes from global brands. You can download and find out more about the app from timeout.com/smirnoff. Below is a short preview.

MayoLounge on LinkedIn

2010-04-18T05:45:00.002+02:00

A friendly reminder... If you would like to discuss mobile marketing with like minded, then join our group on LinkedIn. Check out Mayo Lounge LinkedIn Group.

Master Your Game With Nike Football mobile application

2010-04-12T08:09:00.008+02:00

As you all know by know, appvertising is probably the fastest growing segment within mobile marketing. Along side appvertising we are starting to see more and more app trailers, which is great. I think Niké have probably created the most expensive app trailer to date with the below trailer for their new Nike Football+ application.

Besides creating a fun and innovative ad for their mobile application, the application itself looks really good. The Nike Football+ application lets consumers get tips and tricks from their favorite players across the world. But the application is not just a fan application but a great training tool for a footballer. The application has an exclusive training programme that teaches the footballer on speed, accuracy and control with informative videos from famous players.

Nikés football application illustrates that appvertising is the new CRM tool. It gives Niké a window to talk to their consumers, market their products and track the consumer’s interaction with their application. One thing I do miss is the possibility to run this application on Android. Considering the fast growth of this platform its time for marketers to start port their branded apps to Android.

Give me the simple life, by Optus

2010-04-08T06:36:00.001+02:00

I suppose the few guys I have down under following this blog are well aware of Optus creativity and humor when it comes to their marketing campaigns. For their mobile marketing campaign they created a Festival Buddy for the Aussies to plan the Sydney festival.

When we are on the topic of Optus I think it might be a good idea to show one of their TV spots in order for the rest of the world to grasp what they are all about. Its fresh and fun at the same time.

4 Great ideas for your n(t)ext mobile marketing campaign

2010-04-07T16:36:00.001+02:00

The guys over at Involve Mobile have posted 4 great ideas for you mobile marketing campaign based on text. I must say that most of the companies that I talk to, tell me that impressive response rates are coming out of text campaigns. Before you get started with your text campaign, keep in mind that you need to have secured the opt in or double opt in order to be safe. If you are uncertain what rules apply, check out the MMA Guidelines on text messaging.

Involve lists the following four ideas:
1. Text Clubs
2. Text to Screen
3. SMS Alerts
4. Text Voting.

Jaguar has taken mobile web to heart

2010-04-06T19:19:00.003+02:00

I have been following jaguar since they launched their FX campaign a while back. Its great to see that they have adopted a mobile web strategy for some of their cars giving consumers car data, videos, images and much more. Check out the mobile sites for yourself at jaguar.mobi.

Take part of Texas State mobile marketing survey

2010-04-06T18:53:00.004+02:00

I think we have all been there, back in school with this one paper that we needed to get survey results on. Its time to pay back and support a paper at Texas State. In the spirit of helping out students, take 2 minutes out of your day and submit your results on this link and if we are lucky we will be able to post the reults here.

Ikea gives radio listeners something mobile

2010-03-30T17:45:00.004+02:00

When it comes to coming up with creative mobile marketing campaigns, the guys at Mobiento are one of my favorites. This case study shows how they created an interactive campaign tying traditional radio to mobile marketing for IKEA together with Forsman Bodenfors and Mediaedge:CIA.

I think the next step we will see here is Shazam moving into this space as well, looking back to the Dockers campaign a couple of months ago.

Genius Mobile Marketing: Watches

2010-03-23T21:18:00.004+01:00

I have always been a big watch fan and it pleases me to see that the watch industry is passionate about appvertising. Check out some of my favorite watch branded apps on iTunes.
1. Tag Heuer
2. Breitling
3. IWC
4. A. Lange & Söhne
5. Bell and Ross
6. Chaumet
7. Jaeger Le Coultre
8. Hermes

Enjoy and let me know if you find anything on Android market.

Heiniken italian viral

2010-03-17T21:57:00.001+01:00

Nothing to do with mobile, but such a great viral guerilla that I had to post it.

MillerCoors has taken Appvertising to heart.

2010-03-10T19:13:00.004+01:00

Miller Coors is a company whom have taken appvertising to heart in their mobile marketing mix. During 2009 they have released Beet Time, Round Runner, Next Round and Coors Light 1st. This year they have had the time to launch a Pedometer (?), and now the latest app to their portfolio Tip’n Spin created by Digitas together with the mobile media agency; MediaMob Inc.

Tip ‘n Spin can be downloaded from iTunes the game is about trying to spin a basketball on a Miller Lite bottle. Like many other applications you can share your results on Facebook. One thing that I like about the application is its clear and cool design; simple but yet fresh and colorful.

The idea with MillerCoors appvertising is to coincide with March Madness and the NCAA basketball tournament and give fans a playful twist to the game. I think its great to see heavy investments in apps, but its crucial to keep in mind a budget dedicated for mobile media in order to get downloads of the app.

Great job by the guys at Miller Coors and looking forward to see what comes next. Keep up the good job.

Mobile fundraising is here to stay.

2010-03-09T21:37:00.002+01:00

That the mobile is a great tool for interacting with our consumers is without a doubt. One thing that has become a very common phenomenon in the mobile marketing space, even to the extent that its often not even considered to be mobile marketing, is mobile fund raising.

We saw that the disaster in Haiti made the rest of the world wanting to contribute to rebuild the country. Texting donations simplified the process and money could quickly be raised. The first lady went on YouTube and on TV urging Americans to contribute, leading mobile ad networks joined forces to let the red cross banners run free across their network and we all managed to support and contribute in one way or another with the help of our cell phones.

Mobile Active has created a guide on mobile fundraising, which might be worthwhile looking through if you are planning to do a campaign. You will be able to read more about it on their webpage mobileactive.org.

Seriously strong cheddar

2010-02-23T18:38:00.004+01:00

Nothing to do with mobile but still a great viral.

Dockers Super Bowl Teaser

2010-02-10T18:54:00.003+01:00

Here is a great mobile event to come. Creative use of Shazam application to promote Dockers pants. So on Superbowl, get your phone ready.

Frisk Built QR Code

2010-02-10T18:49:00.002+01:00

Well, I am a fan of QR codes so I think this is a great creative idea from the guys at SETs. Have a look.

Becks finds local Gigs on your mobile

2010-02-10T18:44:00.001+01:00

I like the fact that we are starting to see more and more app trailers. This one comes from Becks, who have created a Gig Finder for iPod Touch and iPhones. This application lets you search after gigs near you. Its nicely integrated with YouTube, Google Maps and the email functionality.

The guys at Becks have taken apvertising to heart and published a similar application for the folks down under. This app gives consumer the chance to get discount coupons at a local pub. Check it out on the Australian app store.

If you are done with Becks by now then I recomend that you take a look at this case study published by Insidemob.

Thinking about what to do for Fifa on mobile?

2010-02-09T07:59:00.000+01:00

Then take a look at this case study from Adidas created by BeMarvellous. I think we are going to see allot of football related mobile marketing campaigns in the next coming months.

Sprite will turn your iPhone to a beat box with ZooZBeat

2010-02-04T18:57:00.001+01:00

ZoozBeat from Sprite is a fun application for your iPhone and iPod touch, which you can download on the fruit company’s appstore. With this application you can experience your dreams to become a rapper. Sprite has teamed up with some of the hottest rappers in the US to give consumers the latest sounds. The application comes with limited tracks and to get more consumers are urged to text in.

If you find this app on Android, let me know, it would be good to see if its up to par. I think the amusement factor of this application is so high that consumers would be willing to pay for it. Looking at the video below, demoing the application, you can clearly see that the guy is enjoying himself. Would be interesting to see if Sprite releases figures on the up-sell through texting.

Eager blog readers have probably seen that I am a fan of Dub FX and I was wondering when would be a good time to post something of his into this blog. Considering Sprites appvertising strategy, Dub FX should have a sponsor deal within days. ☺ Have a look at the video below, put some headphones on so you can enjoy the beats and give it some time and this skilled artist will impress you.

The world’s biggest navigation… by Nokia.

2010-02-02T20:02:00.002+01:00

I must hand it to Nokia for designing a creative and innovative mobile billboard campaign. To show case their navigation service the finish handset manufacturer created a large interactive billboard in the shape of an arrow in London, and allowed consumers to text a location. The arrow would then turn in the direction of the location and lists its distance. Have a look at the video below for a more detailed description.

The World's Biggest Signpost from adghost on Vimeo.

Coke Olympics invites mobile users to cheers for Team USA

2010-02-02T19:23:00.003+01:00

As a part of Cokes sponsorship of the Winter Olypics the Coca Cola company decided to include mobile into the marketing mix. With the success of their mobile marketing campaign in the summer Olympics 08, they are confident that this is going to be a big hit.

Coke teamed up with NBC and created a mobile wap site featuring a six-pack of athletes, cokeopengames.com. For iphone and ipod touch users coke extended the mobile campaign with a fun and interactive application, the NBC Cheer App. With this application consumers can enjoy fun Olympic themes sounds, watch videos of Team USA and record their own cheers.

I like the fact that we are starting to see advertisers creating content both on mobile web and apps. With the money spent to drive traffic to the mobile content, app or mobile web, its well worth while creating both so you reach a wider audience. Key thing to remember is to allocate budget for driving traffic to your content as well. Just putting a cool app on app store does not get you downloads. Remember there are over 100k apps in the app store.

I am sure that when Coke partnered up with NBC, they allocated a portion of the mobile budget into buying traffic on the NBC mobile sites.

Mobile is the way for giving.

2010-01-19T20:51:00.005+01:00

I think we all have seen the use of texting to boost fund raising for good causes. With the help of texting the US Red Cross has been able to raise over 8 million USD in just two days to support Haiti to get back on their feet. Text makes it easy solve the financial transactions and is a great way of taking advantage of another dimension on mobile.

Branding Unbound with Niké True City

2010-01-15T09:53:00.008+01:00

One thing that I am starting to realize, when looking at appvertising, is that its not only about creating a cool mobile app, you need to consider marketing that app as well to achieve the appropriate download rates. With this in mind we are starting to see cool app trailers pop up on You Tube and other video sites to boost app downloads.

Here is a great example were AKQA has gone the extra mile to create a cool video boosting their new Niké iPhone app.

This is a user generated city guide with integrated QR codes. You can download the Niké True City from here for iTunes and I have not been able to find it for Android yet. Any tips are appreciated.

Integrating a friends functionality gives a great user experience and a personal touch to the application. What I like about this application, in particular, is that this is not just an app you play around with and then forget. This is a great usefull app that consumers will keep. Good job by AKQA.

12 apps of Christmas...

2010-01-13T20:06:00.003+01:00

I know its a bit late, but what the ... A cool commercial showcasing how Apple bundled some ad apps into one nice Christmas package.

Happy New Year from Mayo Lounge and Waterford Crystal

2009-12-30T14:25:00.003+01:00

It has been an interesting year with a lot of creative mobile marketing campaigns. I can clearly see that there is wider engagement coming from the bigger brands that mobile is becoming a dedicated part of the marketing mix. When I started this blog, a year and a half ago, it took a bit of searching to find good examples. Today, rather the opposite, it’s a challenge to source out the good from the rest.

Here is a creative application from Waterford Crystal that is well suited to end the 2009 year of mobile marketing examples. It has a quite simple and viral approach. You choose your glass and then you clink you iPhone against your friends in order to make a toast. If your friend does not have it, there is a quick way to share. You can download it from iTunes.

I am looking forward to 2010. I think this is going to be the year when mobile marketing really hits the masses and convince marketers of its effectiveness. Thank you for having a look at my blog every once in a while and I hope I can keep your interest up during next year.

Happy endings and great beginnings, all the best,

/Daniel

Create your own Reebok from your mobile phone

2009-12-09T21:07:00.003+01:00

Coloring your own shoes has turned into somewhat of a trend. Niké ran an impressive mobile marketing campaign a year or two ago where consumers could take a picture of basically anything and the colors of their pictures were then used as a basis for the color of the shoes.

Reebok have followed suit and created an iPhone application. This application lets consumers design their own shoe and then share it with the rest of the world. As you might have learned buy now, I am really fond of mobile marketing campaigns with clear ROI, so I like possibility to buy the shoe that the consumer had created.

This campaign was created by InsideMob and received a huge global PR and over 50.000 downloads during the first couple of weeks in the UK app store.

You can download it from the UK iTunes Store and if you manage to find it on Android, let me know and I will update the post.

While we are on the topic of Sneakers I just have to share this cool subbrand from Adidas that I stumbled across in store in gothenburg. I love the playful use of the Adidas logo as a tomahawk for the scull and bones.

BMW Mobile Marketing Revisited

2009-12-08T19:35:00.000+01:00

I must have been tired when I wrote the last post on BMW. Searching App Store I found a whole bunch of applications which are both creative and has a cool design. Even found a YouTube video that is really impressive and has BMW branding experience. I think the challenge is that brands take a local approach to their mobile applications and hence different versions of mobile marketing applications aggregates into one global channel like the App Store. I imagine that the fruit company will flush that out and localize the store more in the future. Maybe there is an app for that. :-)

This specific mobile marketing campaign, from BMW, is a 360 degree campaign to promote the BMW TV. Publishing podcast, to extend their mobile campaign, is a great idea. Through the podcast consumers can experience video clips detailing different BMW cars and the experience the cars offer. Check out the podcast here.

The iPhone application will let consumer have easier access to their mobile video and also to share them with friends through Facebook, twitter and email. Download the application at iTunes.

If you have not gotten enough of BMW from above and would like to experience the M4 a bit more, then it might be a good idea to check out BMW Z4 - An Expression of Joy - Lite . (got to love the naming of these apps). This application will let you get a 360 degree view of BMW Z4 Roadster and play around with the car on a blank sheet.

Ogivly gives iPhone a white christmas

2009-12-03T20:40:00.008+01:00

So who better to kick start the christmas holiday mobile marketing than Ogilvy. With a simple application that gives consumers a chance to experience a white christmas.This is fun and simple application that illustrates that you don't have to complicate an application in order for it to be fun for the consumers. If you want to play arround with the application you can download it from here.

Christmas is the time to be creative and giving. With this application consumers can give a snowlike feeling to their pictures and also easily share it with friends.

If you are an Android user, thanks to one of our readers, you can download the application from here.

Jaeger LeCoultre gives an insite on watch making on iPhone

2009-12-03T19:28:00.002+01:00

For the people who knows me, they know I am a watch freak, so seeing different iPhone and iPod Touch apps surfacing from our premium watch manufactures of the world is a real treat.

Jaeger-LeCoultre has created a really cool an impressive application as a part of their mobile marketing strategy. The application gives watch fanatics access to the whole 2009 collection, the ability to watch and learn how the time pieces are created, skin your phone with wallpapers and find the nearest store. The application can be downloaded from iTunes and if you would like to view a fresh animation of the application (on a brown iPhone?!) you can see it on Jeager LeCoulture's webpage.

According to a press release from Phone Valley, the application has been downloaded more than 100.000 times since launch, which is impressive.

Adidas - Every team needs a spark

2009-12-02T19:37:00.002+01:00

Hats of to BeMarvellous and Neue Digitale/Razorfish for creating a cool video to a mobile application for mobile marketing campaign for Adidas using mobile internet, mobile application and image recognition. Not much points in me babbling of and spoiling the video. Have a look.

Marketers! Its time to go Bananas!

2009-12-01T08:44:00.013+01:00

Running this blog for more than a year now I have seen quite a few cool applications, predominately iPhone applications. Apple did open doors and created a landscape for marketers making it easier to create interactive and fun applications for consumers to engaged with advertisers. The growing user base of iPhone and iPod Touch is also a compelling argument for focusing on this platform.

With the release of Sony Ericsson x10, Droid, Motorola CLIQ and other attractive Android products, I think Android is going to be a platform to be recon with. In AdMob October Metrics
you can clearly see that ad requests generated from Andorid has increased 5.8 times since April 2009. Apple is still outperforming Android 3 times when it comes to the amount of downloads per users and month according to The Daily Dooh . Looking at Millennial Medias Scorecard for October we can see that surprisingly Android had the best click through rates in the games area. Market research firm iSuppli estimates that 10.7 million phones will run on Android in US next year compared with 4.5 million this year, which will be about half the projected iPhone in the US market for 2010. My personal belief is that Andorid will outperform those numbers. With an early glance at X10 I think you will be amazed.

Handset manufacturers are stepping up the game as well. 30% of Samsung phones launched in 2010 will be based on Android according to Rob Jackson at PhanAndroid, engadget is contemplating if HTC will allocate 50% of its platform to Android, LG has launched 3 devices this year and will launch more next year according to Talk Android, and the resent announcements of coming Android phones from Kyocera, Garmin and Motorola shows that market share of this operating system will be substantial.

Recognizing that most developers and marketers have gained experience in developing applications based on html, Sony Ericsson just recently launched a WebSDK making it simpler to reuse a lot of the components created for iPhone for example. Now, my intent is not to bore you with technical details, rather to inspire you to port your creations to other platforms. Get your tech guys looking through the Developer pages at Sony Ericsson and you will see that porting your fruit application to other platform might not be as big of a challenge as you might think. Its time to go Bananas!

Check out the new developer SDK at Sony Ericsson Developer World.

BMWs impulse to create an iPhone app

2009-11-30T08:49:00.002+01:00

As you might have noticed, I am really fond of posting videos that mobile marketers have created showcasing their work, so if you have one, please don’t hesitate to send it along and if its relevant and cool we might post it here.

Here is a video featuring an iPhone application done for BMW x1, where I cant help but getting a bit scared of the voice over in the video. Judge for yourself.

The iphone app is pretty cool I would say and lets consumers play with colors of the car and find car events near them.
Whats interesting with this app is that BMW teamed up with Burton for the snow events and Michelin for routes and hotels content. This would both give BMW great content for their app and at the same time the possibility to share the cost of development with their partners.

Being BMW, I do think they could have done some more work on the UI. The application has to be consistent with the brand value, in my mindset, and live up to the consumers perception of the brand in general. So, with some work on the UI this has great potential to be a successful application. If you would like to try it out for yourself you can download it on iTunes.

Adidas shows that impossible is nothing when it comes to mobile web

2009-11-26T20:40:00.002+01:00

I have always been fond of really great mobile sites and this is a campaign done well by, MMA Global award winning, Mobiento from Sweden.

Mobiento created a mobile website for Adidas which clean, cool and delivers a great user experience. It features downloads, video clips and product info. What would be great here is a store finder with directions. The site was made for the Swedish market to deliver Adidas message “impossible is nothing”.

Go to m.adidas.se to check out the site for yourself.

Have a Burger King Christmas

2009-11-26T20:15:00.002+01:00

Since Christmas is around the corner I thought it could be good to showcase Burger Kings Christmas campaign also presented by Mobile Dreams.

Burger Kings MMS campaign ran from November to January last year. The brief was to create a brand building and interactive campaign for Burger King. Target market was teenagers between 14 and 24 years and to use this campaign to build a database of consumers for future communication. The idea was to create a personalized MMS through an Internet campaign site. Check out the campaing idea and the results here.

IKEA Mobile Coupon Campaign

2009-11-25T21:39:00.006+01:00

Mobile Dreams Factory took home several awards this year at the MMA Global awards. This video shows a creative use of mobile coupons and QR codes by IKEA that generated a 9% usage of the coupons sent out.

Watch the video here.

Be a Marvellous Royal Navy Engineer Officer

2009-11-19T18:17:00.006+01:00

The UK Royal Navy has shown great interests in mobile marketing and I have been impressed with their campaigns ever since the did a great viral text campaign a year or two ago. Now, here is a new application from the guys at Marvellous.

The iphone application (download here) gives interested prospects the challenge of 5 interactive mission which can occur in a the daily life of an Navy Engineer Officer. In the video below Patrick Hagenaar from Marvellous walks you through some of the ideas behind the mobile campaign. Great and fun concept, however limited to iPhone users and UK market. I would like to see it at least on Android as well.

Samsung Mobile Explorer

2009-11-19T18:10:00.002+01:00

It looks like viral is the game for mobile handset manufacturers. Here is a great one from Samsung.

Genius Mobile Marketing: Sports

2009-11-05T18:53:00.006+01:00

Sport brands are somewhat of pioneers in mobile marketing and have been playing around with different concepts for a several years. All tailored to engage consumers in their brand. Reebok kicked of an innovative campaign engaging consumers to generate over 500.000 views to their mobile site and over 200.000 ring tones downloaded. The NikeiD campaign has enabled Niké to see a real return on investments with a clear possibility to purchase the sneakers of your own design. Puma let football fans enjoy each other’s company with the help of mobile phones. For runners engage in the London Marathon, Adidas let their family and friends follow their tracks through mobile phones.

1. Reebok – You got Rondo’d.
2. NikeiD on Time Square and NikeiD Application .
3. Puma Mobile Relation
4. Adidas London Marathon.

This industry really illustrates that mobile marketing is here to stay. When I am writing this, I yet haven’t posted examples from Mobiento of their award nominated campaign for Adidas in Sweden, numerous sport branded applications in iTunes and some creative viral’s from South America. Judging of what I have seen so far, I think sport brands will be in the forefront in the mobile marketing industry.

Blackberry vs Apple

2009-11-05T17:38:00.001+01:00

Don't you just love old fashion competition...

Style your Nikés with NikeiD iPhone app

2009-11-04T19:23:00.004+01:00

Nike created a great application for the Nokia Series 60 phones a year back. They have now introduced the same possibility for the iPhone users to take part of the NikeiD experience.

As you probably have figured out by now, I like mobile marketing campaigns that can give a clear return on investments and this is a great case illustrating just that.

If you want to play around with the application you can find it here.

Btw, if you like the music, I strongly recommend the complete album. Have a listen here.

Vodafone Symphonia

2009-11-03T20:14:00.001+01:00

This has been circulating the web for a couple of weeks. A great viral created by the guys at Vodafone New Zeeland.

Mobile Marketing Association Announces 2009 Global Award Finalists

2009-10-29T09:28:00.004+01:00

MMA has posted their finalists for this year mobile marketing awards. Personally I am missing the viral category where we would see T-Mobiles “Life’s for sharing” and the Batman viral, which are two of my overall favorites. For the complete list check out 2009 MMA Global Awards Finalist list. Andy over at MobiThinking is adding links to show cases, so if you are one of the finalists, submit your show case on MobiThinking.com and we will post some of the best show cases here.

Check out IKEAs augmented reality

2009-10-22T18:33:00.000+02:00

Augmented Reality seams to be on everyone’s lips and so in the marketing department of Ikea. With the help of ClanMo, Ogivly and Mindmatic, Ikea created a mobile application that is a portable interior-planning tool. What I like about this approach is that it gives consumers a true value. Now they can try and see for themselves how the furniture’s look in their living rooms before they buy them.

IKEA distributed the application through in-store poster urging consumers to text a number in order to get the application, on the internet through IKEAs website, and with the help of Bluetooth pillars inside the outlets beaming the application to the consumers.

I think this is a great concept. What I don’t understand is the limit some advertisers put on the concept they have created? I have had trouble finding this application and am under the impression that it was limited to the country were the campaign ran. Would be smart to post the content created on the forums for mobile content around the world to get a huge spread. You can read more about the case at the clanmo webpage.

The D&AD Awards 2010 are open for submission

2009-10-22T18:09:00.004+02:00

Hey guys, the D&AD awards are now open.

Good luck,
Cheers
Daniel

Dunkin run mobile marketing campaign

2009-10-21T22:07:00.003+02:00

Dunkin’ Donuts really shows great creativity with this campaign. An added bonus is their tight branding. Basic concept is to pre-write your order before you hit the store, but with Dunkin’ Donuts imagination they show this in a new and fun way on Internet, on mobile web and as an application to your iPhone. Go to dunkinrun.com on your mobile or on your computer to try it out. It was out of range for my iTunes so try it yourself to see if you can find it on yours.

With a smart tracking system I am sure Dunkin’n Donuts can calculate the amount of orders printed and the amount of orders delivered to their outlets to see what return on investment they got.

Inside the Microsoft Apps Lab

2009-10-21T21:48:00.000+02:00

Don’t know if this fits under the mobile marketing category but still a funny viral about mobile apps.

Genius Mobile Marketing: Mobile Operators

2009-10-09T08:14:00.001+02:00

Looking at mobile ad spend the mobile operators is contributing a great deal to the market. The common denominator I have seen is that they have shown a great level of creativity.

The Telenor campaign was a cool idea to engage sales staff to learn about Telenor products. Vodafone has been a long-term sponsor of the McLaren team and as a result they launched a cool app for enthusiasts to play with. The Orange viral campaign was a creative way to link online video with mobile. Finally, my all time favourite; T-Mobile. I really hope to see them take some of this years mobile marketing awards.

1. Telenor – Mobile Relations Store Manager Hunt
2. Vodafone - Mobile Application
3. Orange - Mobile Viral
4. T-Mobile - Mobile Viral

Make your own Polo Ralph Lauren

2009-10-07T19:31:00.002+02:00

Polo Ralph Lauren launched a mobile application a while back that is a great brand builder and at the same time has a clear return on investment.

With the “Rugby Ralph Lauren Make Your Own” iphone application consumers can design, share and purchase their own Polo shirt from their iPhone. If you are going to create an application that promises all of this, then the product design has to live up to the expectations and in this case Polo delivers. Cool and trendy shirts are easily created with a quite expensive price tag for the average Joe.

To make it easy for the consumer to share their creations, Polo has implemented several quick share features such as a gallery at Rugby.com, email links and an integration with Face

Marvellous Vodafone tagging of consumers in the Netherlands.

2009-10-06T20:48:00.000+02:00

Here is a fun concept; get a bunch of consumers, put them in a park in Amsterdam and let them run around playing tag. The team that has the most tags get to win a phone for the entire team. In order for this to work you need a bunch of phones, image recognition software and energetic consumers.

A creative and fun event, which gave spectators and by passers, a great show.

Genius Mobile Marketing: Film Industry

2009-10-02T09:30:00.002+02:00

The film industry is another category that has taken mobile to heart; ranging from games to mobile sites to mobile virals. I am still waiting for the day I can scan a movie poster with my mobile phone to see the trailer. Both Paramount and Warner Brothers have created dedicated mobile sites to each movie release, which I think is a good start. Getting the consumers to their sites is the next step.

One of the mobile marketing campaigns that has been my favourite through out the year is clearly the Batman mobile viral. I really enjoy the experience the marketers are giving the consumers. In the video you can see the excitement and the joy of the participants and no thought what so ever that this is a marketing scheme.

1. Ice Age 3 – Mobile Application
2. Batman – Mobile Viral
3. Eagle Eye – Mobile web
4. Shutter Island

Niké gives Hong Kong an Augmented Reality

2009-09-30T19:41:00.001+02:00

I am looking forward to the campaigns we will see coming out with augmented reality on mobile. Here is another mobile marketing campaign from Niké featuring Augmented Reality created by Hyperfactory. This campaign ran little over a year ago in Hong Kong. The campaign was supported by a mobile website, print, billboards, Internet, social networking and guerrilla stickers.

The goal with the campaign was to create awareness around the high tech Niké T90 Laser boot. The boot became visible when consumers pointed a camera at it. To create a buzz Hyperfactory created a clue based contest and each poster gave a clue to the placement of the next one.

Escape Shutter Island with your mobile phone

2009-09-29T19:51:00.001+02:00

When Paramount is taking the best seller thriller "Shutter Island" to the movies they are following their mobile strategy and creating yet a great mobile site. On m.shutterisland.com consumers are linked to the future release of Iphone/Ipod Touch game, “Escape Shutter Island” a trivia challenge, in order to link their mobile site to their mobile game. Since its not up on iTunes yet, I cant feature it here.

The mobile site also features movie info, videos, show times, images, chat and downloads.

I think Paramount has done a great job in launching mobile sites for their picture releases. There is room for improvement however. The challenge is as always to get the consumers finding your mobile site. To simplify this process I would like to see a .mobi domain so we can enforce this standard once and for all. The other thing I would like to see is a QR code on movie prints in general in order to make it simple for the consumers to find your campaign.

Genius Mobile Marketing: Car Brands 1

2009-09-27T09:23:00.002+02:00

I get allot of questions regarding a specific industry and examples coming from that industry. So, with that in mind I will start a collection of genius mobile marketing examples from different industries.

Kicking this off we will take a look at the Car industry. During the last couple of years I have seen great ideas from Ford Ka´s release of an Augmented Reality app to Hondas mobile billboard campaign.

So here you go, this weeks collection of genius mobile marketing examples from the car industry:

1. Wolksvagen - Scirocco iPhone Application
2. Honda - Mobile Billboard campaign
3. Ford - Mobile Bar codes
4. Infinity - Mobile Internet and SMS campaign